“The author discusses a natural philosophy way of thinking about digital technology that draws on the optics and sensibility of new materialism. In doing so, Nature and Poetics uses photosynthesis and nuclear fission as examples of processes that are as artificial as they are natural, to explain how digital technology can be seen in the paradigm of a „natural communication“ – a communicative physics. The book explores the idea that metaphors keep ideas and things moving and make them graspable beyond a strict nature-culture distinction, and that poetical and rhetorical ideations help to measure and proportion thought of the world. The author concludes: we can better understand ourselves and digital technology by looking at how there is coding in the natural world too, and by developing ideations of how energy, form, and intellect are in play together in multiple ways in an architectonics of world” #Bühlmann #digital #technology #materialism #nature #poetic